1. The following are to be posted to your blog:
a. Industry trend (5%)
b. SCAMPERR(5%)
c. Game's description and business model (5%)
d. SWOT analysis (5%)
(a) Pick a current (i.e. from this year) significant trend on the video game industry. You can take facts to guesstimate the trend, or you can refer to an existing forecast study.About 10 years ago,
NanaOn-Sha released the first music game called
PaRappa the Rapper, which became an instant success. This spawned many other similar games which followed in their footstep. The most successful series is notably the
Bemani series by Konami.
The immense popularity of the games initially released in video arcade centers sparked a recent surge in online games with similar genres. With modernisation and current age of technology, almost everyone has a personal computer at home. Work aside, most people do engage games as a form of entertainment. That saying, most people play multiplayer online games nowadays.
There mainly exist two types of gamers - the hardcore gamer and the casual gamer. Hardcore gamers concentrate on the game they with most of their time, knowing the game inside out. Casual gamers play the game as a relaxation and tend to be less in-depth. As casual gamers usually have a lesser tolerance for spending a long time to learn the game, controls must be easy with a user-friendly interface.
Most online games are free to play, but certain features are only accessible to players who pay-to-play. This allows the game to gain popularity as players do not have to pay first to try the game, and they have the freedom to choose between paying or not.
The current industry trend that we have picked is free-to-play multiplayer online games that incorporate the popular music elements.
* Reference material(b) SCAMPERR:
S - Substitute
The game is mainly played with the keyboard to substitute the instruments. Optional hardware, can however still be used. A microphone will be used for the vocal part.
C - Combine
Combine Guitars, Drums, Keyboard, Turntable, and Vocal segment into one integrated game as a band.
A - Adapt
Adapted from reality. Events such as band competitions and gigs will be hosted with real/celebrity judges.
M - Magnify
Our game's ability to create and submit self-created songs will allow it to become a talking point between casual gamers and music enthusiasts. Independent artistes can also use the game as an alternate venue to promote their music.
M - Modify
Players can manipulate our game to create/promote their own songs using a program that is supported by the game.
P - Put to another use
The game can be used as a music creator as well as to allow aspiring artistes to express their talents.
E - Eliminate
Support basic gameplay (without the fancy and added stuff) to reduce the heavy requirements. This allows people with outdated computers to play the game without having to compromise on quality. Faster computers will be able to run music creator and added functions.
R - Rearrange
Players can choose which instrument or part of the band they want to play in. This allows the player to have freedom of choice.
R - Reverse
Reverse the boring concept of developing your hidden musical talents alone and allow socializing.
The game idea that we have in mind capitalises on both the popularity of online gaming and the current love for music games. Our game will appeal to the general audience aged between 8 - 39. The basic gameplay is simple to learn and will appeal to casual gamers. However it does not just end here as hardcore gamers will be able to live in the game and do more by creating their own songs.
This is a win-win situation as it appeals to gamers of all ages, be it casual or hardcore gamers. Music enthusiasts may find our game a good avenue to express themselves or even develop their love for music.
(c) Game's description (genre, gameplay, etc.) and business model (5%) Game’s Description : The game is going to be a Massively Multiplayer Online Music Game. Users can form bands with other users, and perform in gigs or take part in competitions. Alternatively they can go solo.
During performances, users are supposed to hit keys that represent the notes at the right time. Hitting the notes right will keep the crowd meter up while not hitting it or hitting it not accurately will reduce it. Points will be awarded to the band for their overall performance, meaning that all members must perform well in order to get a high score.
These points can then be used to buy in-game equipments such as better instruments or amplifiers that will increase the multiplier for the points awarded after each performance.
Business Model : The game will be free to play. However, only a limited number of songs are available initially, in order to download more songs users will have to pay a small amount per song.
In addition, some equipments and upgrades in the game can only be purchased by paying real money.
Additional hardware controllers that will enhance gameplay largely are also available for purchase. CDs containing the latest popular songs of the game can be compiled from time to time and sold.
(d) Do a SWOT analysis for your game with respect to the local and global games market (why you think it will sell), thus the reasons for its targeted audience and related marketing plans.Strengths:- Game is free to play
- Entertaining game that packs possibilities of developing talent/career
- Allows interactive sycnchronised multiplayer gameplay
- Includes realistic events with real people organising them
Weaknesses:- New music has to be added constantly
- Money needed for licensing of existing music by popular artistes
- Financial support for several in-house artistes
- Complicated contract issues with music companies
- Need someone to consistently handle music submissions by players
Opportunities:- Caters to gamers of all ages irregardless of being a casual or hardcore gamer
- Appeals to music enthusiasts and capitalises on the digital age
- Immense popularity of interactive online gaming
Threats:- Licensing/copyright issues
- Competition against established music game companies like Konami
- The significance of latency as the game relies heavily on timing